Senior Executive - Advertising Sales, Star Jalsha & Star Kiran
Aplicar ahora Aplique más tarde Job ID 10087944 Ubicación Gurgaon, India Business The Walt Disney Company (India) Fecha de publicación 02/05/2024Detalles del empleo:
About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Jalsha, Jalsha Movies and Star Kiran. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.
Context:
Star Jalsha is one of the leading channels in Bengali language general entertainment. Inspiring millions in Bengal by telling progressive stories and creating iconic characters. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.
Key Responsibilities:
Strategic / Policy related KRAs
Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
Build a strategy to derive maximum revenue for your accounts
Operational / Process / Technology related KRAs
Create, negotiate, and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
Business development to identify new clients
Financial Accountability / Commercial Impact
Accurate monthly revenue projections
Meet or exceed monthly/quarterly/annual targets
Achievement of CPRP benchmarks and high market share
Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
Continuously strive to identify opportunities to maximise revenue opportunities
Performance Measures:
Monthly / Quarterly / Annual Revenue
Price / yield
Client Count (Effective coverage)
Accuracy of projections and productivity
Qualifications:
- MBA degree holder with 2-4 years of sales experience
Personal Attributes:
- Business acumen
- Networking and relationship building
- Collaboration
- Learning agility
- Analytical thinking
- Result orientation
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Acerca de The Walt Disney Company (India):
Star India ha dominado el panorama de los medios indios durante más de 30 años y es uno de los principales conglomerados de medios del país, llegando a más de 700 millones de telespectadores al mes en India y más de 100 países.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Star India Pvt Ltd (SIPL) , que forma parte de una empresa comercial que denominamos The Walt Disney Company (India).