Copywriter

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?

The Copywriter will develop various creative assets in different digital formats for Disney Plus social media, aiming to increase engagement by connecting with our diverse target audiences. The goal is to generate impact and interest in the brand and the different titles premiering on the platform each month.

We are looking for a copywriter with initiative, someone proactive, curious, and eager to explore different creative approaches. The ideal candidate should be able to propose innovative ideas and stay continuously aligned with new digital consumption trends. Strong teamwork skills are essential, along with the ability to negotiate and align with other teams we frequently collaborate with.

The Copywriter will be responsible for:

• Develop compelling messages and creative content aligned with the brand’s strategy and tone for posts, threads, captions, and other social media formats.
• Adapt messaging for different platforms (Instagram, TikTok, Facebook, X, YouTube, etc.) while maintaining Disney+’s tone and identity.
• Create engaging content for global premieres, local releases, and catalog titles, ensuring relevance and audience engagement.
• Collaborate with the design team to develop creatives that enhance the copy.
• Monitor digital and cultural trends to generate timely and relevant content.
• Adjust and optimize copy based on performance metrics and audience feedback.
• Coordinate with internal teams to ensure effective communication of launches and campaigns.

What we need from you to be part of this story:

• 1-2 years of experience in creative copywriting for social media (ideally in entertainment, media, or agencies).
• Degree in Communication, Advertising, or related fields.
• Advanced level of English.
• Strong conceptualization skills, with the ability to turn a concept into a 360° campaign.
• Experience with social media management tools (Sprinklr, Hootsuite, etc.) and metric analysis is a plus.
• Advanced proficiency in Microsoft Word.
• Deep knowledge of social media platforms.
• Deep understanding of platform dynamics and content formats across social media.
• Ability to write in various tones and styles, from epic to fun.
• Creativity to transform premiere and catalog content into compelling messages for the audience.
• Ability to work in a fast-paced environment and adapt to quick changes.
• Passion for entertainment and knowledge of the Disney+ ecosystem.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney