Senior Manager, Brand Marketing & Experiential (Project Hire)

The Brand Partnerships & Experiential team develops high impact marketing partnerships and consumer experiences that elevate Disney Entertainment Television’s programming across broadcast, streaming, and Direct to Consumer platforms. We collaborate with leading brands to create dynamic campaigns, immersive activations, and events that drive awareness, engagement, and cultural relevance across DET brands.

As Senior Manager, Brand Partnerships & Experiential, you will help shape how audiences experience our brands. You’ll lead partnership campaigns and experiential activations that support priority series and brand initiatives across DET brands and streaming, bringing together strategy, creativity, and execution to deliver culturally relevant moments that deepen fandom.

In this role, you will oversee the full lifecycle of campaigns and activations, from concept development through execution and post campaign evaluation. You will guide cross-functional teams to deliver coordinated, high-quality work, while maintaining brand consistency and alignment with Disney’s standards. This position plays a key role in how Disney Entertainment Television engages audiences and partners across DTC, streaming, and linear, requiring a strong mix of strategic thinking, creative direction, and collaboration.

This is a Project Hire role anticipated to be for six months.

Responsibilities

• Lead end‑to‑end execution of brand partnerships, experiential activations, and consumer events, driving strategy, creative development, cross‑functional alignment, and flawless delivery across multiple concurrent initiatives.

• Develop and secure high‑value external partnerships, owning outreach, pitching, negotiations, and deal structuring to unlock impactful promotional opportunities and maximize ROI.

• Oversee the ideation, planning, and production of bespoke consumer events, screenings, and experiential stunts, as well as brand activations at major tentpole moments (CMA Fest, Comic‑Con, D23, SXSW), managing logistics, vendors, and onsite execution to deliver premium, high‑impact experiences.

• Serve as the strategic and creative steward of all public‑facing experiences and collateral, applying a sharp creative eye to shape impactful themes, develop strong partnership hooks, integrate promotional assets, and craft marketing copy that delivers key messages in a memorable, resonant way.

• Direct the development process by crafting briefs, guiding internal and external teams (Creative, PR, Social, etc.), and steering concepts that elevate brand presence and align with company priorities and cultural relevance.

• Oversee all operational and contractual workflows, including RFP management, SOW and contract development, budget oversight, timeline management, premium production, and risk mitigation to ensure accuracy, efficiency, compliance and on‑time execution.

• Serve as the primary relationship lead for key internal and external partners, such as Sales, Franchise, studios, agencies and brand partners, proactively securing placements, aligning strategies, and advancing shared business objectives.

• Drive communication and organizational excellence, maintaining transparent updates with leadership, optimizing processes for information sharing and tracking, and ensuring all stakeholders are aligned on goals, milestones, and deliverables.

• Own the creation of polished, high‑impact presentation materials and confidently present them with clarity and enthusiasm to executives, cross‑functional teams, talent, and producers, ensuring all content is compelling and strategically aligned.

• Flex across a wide range of responsibilities within each project, including contract development, premium item production, and on‑site brand ambassadorship, ensuring every detail is handled with a team‑first, no-task-too-small mentality.

• Translate emerging entertainment, consumer, and experiential trends into actionable insights that spark fresh creative concepts and inform long‑range experiential strategy.

• Embrace a production‑driven schedule that often includes significant travel and substantial work on weekends, holidays, and off‑hours, providing consistent support for high‑priority events, launches, and partnership initiatives during peak periods.

Basic Qualifications

• 7+ years of experience in entertainment or related fields with strong interest in marketing partnerships, events, and experiential.

• Creative, out‑of‑the‑box thinker with a passion for developing innovative marketing ideas.

• Strategic mindset with the ability to execute key initiatives while maintaining a big‑picture perspective.

• Highly organized self‑starter with exceptional attention to detail and strong initiative.

• Proven ability to manage high‑volume, fast‑paced workloads and shifting priorities with minimal direction and supervision.

• Strong relationship‑builder who works effectively with senior leadership, partners, producers, talent, and a wide range of personalities.

• Clear, persuasive communicator with excellent written and interpersonal skills.

• Strong judgment, critical thinking, and problem‑solving skills; able to think on your feet.

• Proactive, positive, solutions‑oriented attitude.

• Proficient in project management tools (e.g., Airtable), Microsoft 365 (Word, PowerPoint, Excel), Keynote, and Google Workplace (Docs, Sheets, Slides).

• Ability to work nights, weekends, holidays, and travel as needed.

Preferred Qualifications

• Experience in the entertainment industry, particularly in television or streaming.

• Well-networked within the current entertainment ecosystem.

• Strong knowledge of DET programming preferred as well as competitive landscape.

• Strong knowledge of The Walt Disney Company and personal affinity for the brand desired.

• Experience collaborating with non‑profits, executive teams, and diverse communities.

• Knowledge of inclusive strategy and industry best practices.

• Bachelor's Degree in Marketing, Advertising, Communications, PR or related field preferred.

The hiring range for this position in Burbank, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.