Senior Manager, Marketing Strategy & Planning (DET)
Aplicar ahora Aplique más tarde Job ID 10157728 Ubicación Burbank, California, Estados Unidos Business Disney Entertainment Television Fecha de publicación 17/08/2026Detalles del empleo:
Disney+ and Hulu's Marketing Strategy & Planning team is seeking a Senior Manager to oversee integrated planning workflows across brand, Live TV, sports, and content marketing initiatives, unifying how our teams plan campaigns and measure impact across verticals. This role isn't about campaign execution - it's about acting as Marketing's connective tissue, aligning planning and measurement standards into one shared framework so Marketing can optimize for impact.
The ideal candidate is a proactive problem-solver and strategic thinker with deep experience in marketing strategy, program management, and cross-functional collaboration.
Responsibilities:
Manage and develop a team that supports Brand, Live, Sports, Franchise, and Content marketing, aligning processes so campaigns consistently flow through our standard planning frameworks with strategic rigor.
Partner across the enterprise to advance key tools (e.g., MMM, Airtable, Claude) that support Marketing's planning and investment decisions.
Develop workflows with automation in mind, leaning into AI to streamline and quicken results.
Align campaign briefing processes to increase operational efficiency and cross-functional collaboration.
Strengthen analyses by rolling out cross-platform measurement and unifying KPIs across teams.
Collaborate regularly with campaign managers and channel owners to surface tactical performance insights, identify optimization opportunities, and inform strategic pivots.
Drive the narrative of Marketing's holistic impact — socializing learnings with partners through goals updates and quarterly business reviews.
Serve as a strategic thought partner to Marketing leadership, ensuring campaigns are aligned with our business goals and that insights translate into sharper prioritization decisions across the org.
Basic Qualifications:
7+ years of experience in marketing strategy, media strategy, operations, consulting, or a related field.
Proven success leading cross-functional projects and strategic planning processes.
Strong analytical and storytelling skills; ability to translate data into clear, actionable insights.
Expertise in database tools like Airtable.
Exceptional verbal and written communication skills.
Comfortable managing through ambiguity and influencing without authority.
Nice to Haves:
Experience in streaming or entertainment, particularly within a complex, matrixed organization.
Proven background in building and scaling marketing operations or strategy functions.
Experience with executive reporting and crafting strategic narratives for leadership.
Strong understanding of cross-functional workflows between creative, media, strategy, and data science teams.
Comfort navigating ambiguity and shifting priorities to support evolving business needs and objectives.
The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Entertainment Television:
Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Hulu Enterprises, LLC , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.
Hulu Enterprises, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.