Manager, NAM Brand Comm., Hardlines

Manager, Hardlines Licensing – Toys

Job Description

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives.  From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

Be Part of the Story as the Manager, Disney Consumer Products Hardlines Licensing. You will oversee the growth and management of various toy categories. This role is essential in bringing the Disney, Marvel, Star Wars and 20th Century brands to market through innovative products that appeal to our consumers.

This role will report to the Sr. Manager, Disney Consumer Products Hardlines Licensing. 

This is a Full-Time position based in either Glendale, CA or Celebration, FL.

You Will: 

Finance and Business Planning: 

• Develop and execute strategic business plans to drive growth for a specific segment of the business
• Manage annual budgets and quarterly forecasts for assigned categories 
• Identify and evaluate new business opportunities to enhance strategic planning 

Category & Product Management: 

• Create and execute category strategies aligned with brand goals and market trends 
• Works with Licensees and Disney Creative teams to develop product that meets retailer needs while maintaining quality and character integrity standards
• Stay informed about competitive landscapes, category insights, and retailer needs to serve as a category expert 
• Drive business needs including line reviews, milestone meetings, annual planning, etc.

Retail & Marketing Strategy: 

• Partner with marketing teams to create go-to-market strategies utilizing social media and digital platforms 
• Build and maintain relationships with retail counterparts to secure product placements and maximize opportunities 
• Conduct regular store checks and analyze retail performance to refine strategies 

Cross-Team Collaboration: 

• Act as the primary liaison between licensees and internal teams to align goals and timelines
• Provide product and category insights to support marketing campaigns, brand presentations, and sales initiatives
• Collaborate with other teams to identify coordination opportunities  
• Manage the licensee portfolio, including contract negotiation, executing deal terms, product development and marketing submissions, and day-to-day communication 
• Assist the Senior Manager with analysis, presentations, and other key projects 

Basic Qualifications: 

• 5 years of experience in licensing or category management
• Strong understanding of product trends, safety standards, and brand positioning 
• Knowledge of the retail landscape, including direct-to-consumer and traditional retail 
• Highly organized with excellent project management skills and attention to detail 
• Strong analytical and strategic thinking abilities 
• Exceptional communication and collaboration skills 
• Self-motivated with a positive attitude, able to thrive in a fast-paced environment 
• Ability to manage multiple tasks effectively, high volume of products, and adapt to changing priorities 
• Proficient with Microsoft Office (Excel, Word, and PowerPoint); Keynote

Required Education: 

• Bachelor's Degree or equivalent relevant experience 

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits. 

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The hiring range for this position in Glendale, CA is $103,500 to $138,800 per year and in Celebration, FL is $98,600 to $132,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.