Associate Director - Programming, Star Maa
Aplicar ahora Aplique más tarde Job ID 10073974 Ubicación Hyderabad, India Business The Walt Disney Company (India) Fecha de publicación 10/04/2024Detalles del empleo:
Context:
This role will oversee and manage the programming strategy and content selection for the Star Maa Music and Non-Fiction content. It involves curating a diverse and engaging lineup of content and special programming catering to our audience. Additionally, this role will include analyzing audience preferences, monitor ratings, and optimizing programming schedules to drive viewership and maximizing channel’s revenue.
Key Responsibilities:
Developing and executing programming strategies that align with the channel's overall vision and goals
Identifying and acquiring new content and formats; and creating and overseeing programming schedules to ensure a varied and engaging mix of content that appeals to the target audience
Collaborating with other departments, including marketing and sales, to create promotional campaigns and sponsorships that enhance the channel's visibility and revenue
Managing the team to ensure high-quality production standards are met
Monitoring and evaluating the performance through BARC ratings, viewership metrics, and feedback to make informed programming decisions
Managing budgets and resources effectively to optimize programming initiatives while staying within financial constraints
Working with the Programming Strategy team in conducting market research and audience analysis to identify trends, preferences, and opportunities for new programming concepts or formats
Developing and maintaining relationships with industry professionals to secure exclusive content and collaborations
Performance Measures:
Increase average viewership ratings through innovative programming
Improve social media engagement by increasing interactions and followers
Achieving a target revenue goal of the channel from advertising and sponsorships
Securing exclusive content acquisitions or collaborations with prominent industry partners
Increase viewer retention and improve program flow based on audience feedback
Implementing new and unique programming concepts or formats
Achieving programming objectives within the allocated budget
Increase the channel's market share compared to that of the competitors
Qualifications:
Minimum Qualification: MBA or Postgraduate with 8-10 years’ work experience in a related role.
Personal Attributes:
Ability to envision innovative and compelling programming concepts.
Effective communication skills to collaborate with teams and establish industry relationships.
Strong analytical and strategic thinking to evaluate audience preferences and industry trends.
Leadership qualities to guide and inspire the programming team.
Flexibility to adapt to changing market demands and programming trends.
Excellent time management skills to meet tight deadlines and manage multiple projects simultaneously.
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our portfolio offers a wide range of content, including general entertainment, movies, sports, infotainment, kids, and lifestyle content in eight languages. We produce over 20,000 hours of content every year and broadcast 90+channels reaching 9 out of 10 Cable & Satellite TV homes in India. We have the world's most creative storytelling engine, beloved brands and characters, and a portfolio of distribution platforms worldwide.
Acerca de The Walt Disney Company (India):
Star India ha dominado el panorama de los medios indios durante más de 30 años y es uno de los principales conglomerados de medios del país, llegando a más de 700 millones de telespectadores al mes en India y más de 100 países.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Star India Pvt Ltd (SIPL) , que forma parte de una empresa comercial que denominamos The Walt Disney Company (India).