Social Media Coordinator, Disney+

The Walt Disney Company is a leading global entertainment and media organisation, with stories, characters, and experiences that reach audiences in every corner of the world. With operations in more than 40 countries, our teams collaborate across markets to deliver entertainment that is both globally consistent and locally relevant.

As a Social Media Coordinator for Disney+, Disney's Direct to Consumer video entertainment service, you will play a pivotal role in shaping the brand's presence across social platforms in Spain. This role is integral to driving audience engagement, building affinity for Disney+ content, and enhancing the overall social media strategy. You will collaborate with cross-functional teams to ensure alignment with marketing, PR, and creative efforts, while leveraging data-driven insights to optimize content and campaigns. Your work will embody Disney’s values of creativity, collaboration, and community.

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This job is a permanent position based 4 days a week in our office in Madrid.
 

Responsibilities:
 

In this role, you will be responsible for developing and executing the Disney+ social media strategy in Spain, ensuring alignment with the brand’s global vision and local market needs. Your efforts will directly contribute to increasing awareness, engagement, and affinity for Disney+ content among diverse audiences. Success in this role requires creativity, adaptability, and a data-driven approach to social media management.

• Plan and implement the local social media strategy, ensuring alignment with Disney+ brand values and objectives.

• Manage content calendars, scheduling, and publishing of content alongside the social media agency.

• Grow and nurture Disney+ social channels to ensure the brand is a key player in Spain’s social conversation.

• Use social listening and data analytics to inform and pivot social strategies, monitor conversations, and refine tone of voice.

• Collaborate cross-functionally with marketing, PR, local originals, and regional teams to integrate social media into broader communication efforts.

• Coordinate with paid social leads and brand managers to ensure efficient application of paid social efforts.
   

Required Qualifications:

• Exceptional communication skills in Spanish and English, with the ability to adapt tone for diverse audiences.

• Proven experience in agency management, ensuring strategic alignment and measurable business impact.

• Strong analytical skills, confident working with data and numbers, with a keen eye for detail.

• Demonstrated ability in problem-solving through teamwork.

• Deep understanding of the influencer ecosystem, including talent identification and performance measurement.

• Ability to work independently and collaboratively in diverse group settings.

• Proactively identify trends and opportunities to drive action and deliver value.

• Passionate about social media trends, entertainment, and Disney culture.

• Bachelor’s degree in a relevant field.

Preferred Qualifications:

• Experience working within the SVOD, TV, or film industry.

• Proven track record in managing social media campaigns for major brands.

• Knowledge of social listening tools and analytics platforms.

• Advanced understanding of digital marketing strategies and audience engagement techniques.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.