Assistant Manager, SEO and Content

About The Walt Disney Company (Japan) Ltd.

The Walt Disney Company established a commercial presence in the Japanese market with the founding of a local subsidiary in 1959. In April 2000, it took control of Disney’s business interests in Japan (except Tokyo Disney Resort®) with the integration of all local subsidiaries and affiliates and in August 2002, it renamed itself The Walt Disney Company (Japan) Ltd. Today WDCJ is involved in a diverse range of businesses in Japan, operating in the following core segments - Studios Motion Pictures, Direct-to-Consumer streaming services, Media Networks, Consumer Products, Disney Store, Games and Parks & Resorts.

The Team

Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Our Disney+ North Asia team is responsible for the launch and day to day operation of the service across Japan, China, Korea, Hong Kong, and Taiwan specifically focused on customer acquisition and retention, marketing, partnerships, content programming, research, and analytics.

The Performance & Lifecycle Marketing team in Japan is tasked with driving Disney+ subscriber growth, engagement, and retention for the market, in close partnership with the Disney Streaming Services global teams. They are positioned at the heart of decision making for The Walt Disney Company, driving the best audience/subscriber experience and commercial outcome for the Direct-to-Consumer business. The team also works in close alignment with other local teams and lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney+ acquisition and lifecycle marketing plans with cross company priorities.

Job Summary:

• ‘Explore Disney+’ (‘Disney+ Navi’ in Japan)  is a new editorial website on www.disneyplus.com for consumers to learn about what to watch on Disney+. The website will feature articles, news, and guides for Disney+ movies and series.
• The SEO Specialist will report to the Senior Manager, Performance Marketing, and be responsible for the end to end workflow for delivering SEO-driven editorial content on disneyplus.com for Japan.
• This role will provide publishing support across all SEO pages for the APAC region, initial marketing: SG, ANZ, JPN. 

 Responsibilities:

• Strategy
  • Managing the site with the global team and providing input to ensure maximum conversion opportunities
• Program Operations
  • Create and maintain a rich editorial calendar for Explore Disney+ Japan website, based on local trends, content slate, and local business priorities
  • Coordinate the localization and syndication of global articles, working with local SEO agency to tailor titles, copy, and content to local preferences
  • Project manage asset creation with the APAC Design team to deliver materials for desktop, tablet, and mobile devices based on strict design and brand guidelines
  • Manage the local review and approval processes for all new pages and articles with all relevant stakeholders and leaders, including PR, Creative, and Legal, as needed
  • Publish articles via internal CMS system for Japan, SG and ANZ
  • Manage dashboards and reporting for local market site performance
  • Ensure operational efficiency throughout the entire publishing process
• SEO
  • Partner with the global SEO team to ensure all pages are optimized for organic search performance
  • Perform keyword research for local articles and translated syndicated articles
  • Work with SEO platforms to track keywords and measure performance
• Growth
  • Partner with wider Growth Marketing functions as well as Brand and Awareness teams for ongoing promotion of the Japan Explore Disney+ site and articles

 Competencies & Core Attributes:

• Analytical mind-set, strategic thinker
• Effective relationship builder, and a collaborative, constructive team player
• Positive attitude and flexible of thought, champions change and drives results
• Curious, resourceful and a creative problem-solver
• Discreet and able to follow strict commercial confidentiality disciplines

Desired Qualifications:

• Minimum 3 years of experience in a SEO role or equivalent
• Experience writing SEO-friendly content in Japanese
• Experience using global SEM tools 
• Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.
• Native level fluency in Japanese and business level English
• Knowledge of the SVOD industry and/or a passion for entertainment and pop culture
• Preferred: familiarity with UX/UI strategy and/or design