Lead Digital Marketing Manager- Disney Publishing
Aplicar ahora Aplique más tarde Job ID 10130056 Ubicación Nueva York, Nueva York, Estados Unidos Business Disney Experiences Fecha de publicación 17/09/2025Detalles del empleo:
About the Role & Team
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
The Lead Digital Marketing Manager is responsible for developing and executing the digital marketing strategy for Disney Publishing (Hyperion, Hyperion Avenue, and National Geographic) across print and digital formats. Working alongside the Marketing Managers, the Lead Digital Marketing Manager will drive growth and product discoverability across ecommerce, social media, and SEO through metadata optimization, improved paid media strategies, and website management.
The Lead Digital Marketing Manager reports directly to the Director, Marketing Content Strategy.
This is a Full-Time role based in New York
What You Will Do
Develop and manage digital marketing strategies across e-commerce platforms and owned channels, including social media, email, website, and other digital platforms.
Provide strategic oversight for e-commerce growth, email marketing, social media channels, creative initiatives, and comprehensive digital strategy
Monitor digital marketing performance and optimize campaigns to ensure maximum effectiveness.
Collaborate with Sales, Editorial, and Publicity departments to develop cohesive strategies that drive discoverability and conversions for front list and backlist titles with new readers.
Stay up-to-date on industry trends and best practices and provide recommendations on new platforms and publishing trends to create engagement.
Generate campaign recaps and analytics for author, editorial, and executive teams.
Manage operational aspects of marketing budget and media planning.
Develop and implement data-driven frameworks for marketing analytics, metadata optimization, and budget allocation
Act as key liaison with paid media agencies to manage day-to-day relationships.
Required Qualifications & Skills
5+ years’ experience in a digital marketing role supporting consumer products, ideally in trade book publishing
Deep understanding of e-commerce platforms for print and digital products, particularly Amazon advertising, TikTok Shop, and Instagram Shop
Strong attention to detail and project management skills, with proven ability to multi-task, prioritize, and problem-solve in a fast-paced environment
Excellent communication and presentation skills (written and verbal) - diplomacy and interpersonal skills are a necessity
Expertise in analytics tools and performance metrics across multiple digital platforms
Preferred Qualifications
Experience in consumer products, preferably in book publishing
An avid reader and book lover
Preferred Education
College degree preferred
Additional Information
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in [location] is $108,500 to $145,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Experiences:
Disney Experiences da vida a la magia de las historias y franquicias de Disney con parques temáticos, resorts, cruceros, experiencias vacacionales exclusivas, productos y más en todo el mundo. Disney destaca en la industria de viajes con seis destinos turísticos en los Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de propiedad vacacional y un galardonado negocio de aventura familiar guiada. Además, las operaciones globales de productos de consumo de Disney incluyen el mejor negocio de licencias del mundo, las marcas editoriales para niños más grandes del mundo, uno de los licenciantes de juegos más grandes del mundo en todas las plataformas y ubicaciones de tiendas de Disney en todo el mundo y en línea.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Buena Vista Books, Inc. , que forma parte de una empresa comercial que denominamos Disney Experiences.
Buena Vista Books, Inc. es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.