Manager, Data Outcomes & Attribution
Aplicar ahora Aplique más tarde Job ID 10128867 Ubicación Nueva York, Nueva York, Estados Unidos Business Disney Advertising Fecha de publicación 18/08/2025Detalles del empleo:
Department/Group Overview:
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem. The Manager, Data Outcomes & Attribution will lead analysts and manage projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients.
Job Summary:
The successful candidate will work directly with the sales team, agency partners, and brand partners to understand measurement needs and challenges. They will manage our data partners and vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.
Responsibilities and Duties of the Role:
- Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach. Present and explain new concepts to internal and external clients
- Collaborate with the senior manager and a variety of external data providers and internal teams, to design research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
- Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
- Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
- Lead a group of analysts and support them in the execution of custom research studies
- Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results
Required Education, Experience/Skills/Training:
- 5+ years of Experience in digital, digital video/TV, or media-focused data businesses
- BA/BS is communications, data analytics, social sciences or related field required
- Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
- Strong knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Experience in measurement theory and research design
- Must have a comprehensive understanding of the media business
- Must have excellent presentation and writing skills
- Experience with attribution/ROI, brand lift vendors or data providers is a plus
- SQL experience is a plus
- Must be a team player with the ability to build relationships with both internal and external clients
#DisneyAdvertising
The hiring range for this position is $119,200 - $159,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Advertising:
Disney Advertising es responsable de las ventas publicitarias y el marketing integrado para la oferta de entretenimiento y deportes de The Walt Disney Company a través de negocios de streaming lineales, digitales, sociales, de audio y con soporte publicitario. Esto incluye ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu y sus ocho estaciones locales propiedad de ABC.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Advertising Sales, LLC , que forma parte de una empresa comercial que denominamos Disney Advertising.
Disney Advertising Sales, LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.