Marketing Optimization Specialist
Aplicar ahora Aplique más tarde Job ID 10134732 Ubicación Nueva York, Nueva York, Estados Unidos Business Marvel Studios Fecha de publicación 03/11/2025Detalles del empleo:
The Marketing Optimization Specialist will serve a key role in Marvel’s Growth & Engagement Marketing team to drive continued efficiency across channels. Supporting key publishing initiatives (subscription, collection/retail sales, etc.), this role will help create a test-and-learn methodology for the group’s marketing efforts. This role will aim to drive incremental growth of KPIs across Paid Media, CRM, Guest Experience, and conversion funnels by designing and implementing marketing experimentation within these channels.
Responsibilities:
- Data Analysis and Insights
- Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics.
- Ex: Monitor web and app conversion funnels for Marvel Unlimited to improve CTR, app download, purchase, etc.
- Partner with BI team and channel stakeholders to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs.
- Interpret test results using advanced analytical techniques and translate insights into actionable marketing tactics and strategic pivots.
- Provide routine performance updates to key stakeholders to inform future campaign design.
- Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics.
- Testing Methodology and Roadmap
- Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross-functional business goals.
- Design and refine multivariate testing methodologies, including variable selection, interaction modeling, and iterative optimization based on performance outcomes.
- Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes.
- Work with channel owners across the Growth & Engagement Marketing team to identify, build, and maintain a campaign testing roadmap geared around key growth channels:
- Paid Media
- Email/Mobile marketing
- Web/App purchase funnels
- Guest Experience
- Project Management
- Manage cross-functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution.
- Drive adoption of a “test-and-learn” culture across marketing group.
- Ensure project deliverables are tracked, routed, and approved to maintain timely launch of test campaigns.
Qualifications:
- Bachelor's degree in a related field, or equivalent work experience
- 2+ years in experimentation, marketing analytics, or related field
- Experience designing and running A/B and multivariate testing with statistical significance across digital and physical media.
- Familiarity with data visualization tools (Tableau, Power BI).
- Strong understanding of digital marketing ecosystem across paid media and CRM systems/channels.
- Ability to project manage/prioritize multiple projects simultaneously.
- Experience with Adobe analytics suite or comparable analytics platforms.
- Data-driven and curious mindset with an eye to embedding experimentation into decision-making.
- Exceptional organizational skills and extraordinary attention to detail.
- Dynamic problem-solving skills and the ability to work with cross-functional internal teams.
- Strong communication and writing skills, comfortable communicating across all levels.
- Creative and innovative mindset.
- A fan of Marvel, and lover of comics is a plus.
Preferred
- Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred.
The hiring range for this position in New York is $70,900.00-$91,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Marvel Studios:
Marvel Studios ha creado una de las marcas más poderosas al traer historias memorables y que cambian la vida del mundo a través de personajes increíbles como Iron Man, Thor, Black Panther y Captain America. Las franquicias de películas múltiples de The Marvel Cinematic Universe han redefinido el género en la construcción de un universo lleno de creatividad, innovación y colaboración. En Marvel Studios, serás parte de un equipo que ayuda a impulsar nuestro legado hacia el futuro con una visión tan amplia como nuestras historias.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Marvel Digital Media Group LLC , que forma parte de una empresa comercial que denominamos Marvel Studios.
Marvel Digital Media Group LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.