Specialist, Paid Media
Aplicar ahora Aplique más tarde Job ID 10132253 Ubicación Nueva York, Nueva York, Estados Unidos Business The Walt Disney Studios Fecha de publicación 06/10/2025Detalles del empleo:
Paid Media Specialist
At Disney, we’re storytellers. We make the impossible possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Growth Marketing team is tasked with driving global subscriber growth for Disney+ and Disney’s streaming bundles. The team is responsible for the planning, execution and optimization of subscriber acquisition and performance marketing campaigns. The ideal candidate has an in-depth knowledge of and passion for digital media and the constantly evolving mar-tech landscape.
Responsibilities:
Develop and implement paid social strategies to drive subscriber acquisition, conversion & efficiency
Successfully apply paid social strategy and manage within social channels (i.e. Facebook, Instagram, TikTok, Snapchat, YouTube, etc.)
Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
Execute and optimize YouTube campaigns, including campaign set-up, audience segmentation, creative testing, and advanced bidding strategies to maximize efficiency and impact
Optimize budget across platforms and tactics (including YouTube TrueView, Shorts, and in-stream ads) to deliver positive return on marketing spend
Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, custom intent, etc.)
Recommend new paid social and YouTube strategies, including potential influencer and creator collaborations
Develop and implement QA process across all platforms
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Comfortable working in a fast-paced and dynamic environment, supporting new products/businesses backed by a proven large-scale media property
Qualifications
At least 2 years of paid social advertising experience, including YouTube
Global experience preferred
Deep knowledge of & mastery of social platforms, including YouTube Ads Manager/Google Ads, TikTok, Meta & Snap
Experience with 3rd party campaign management platforms (i.e. Smartly)
Must have experience with direct response campaigns and performance-driven buying
Ability to partner with an analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns
Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast-paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Global and international media planning/buying experience
Sense of humor and desire to have fun!
The hiring range for this position in NYC, NY is $74,300 - $99,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de The Walt Disney Studios:
Durante más de 95 años, The Walt Disney Studios ha sido la base sobre la que se construyó The Walt Disney Company. En la actualidad ofrece películas, series, música y obras de teatro de calidad a consumidores de todo el mundo. The Walt Disney Studios engloba una colección de respetados estudios de cine, entre ellos, Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios y Searchlight Pictures. También es el hogar de Disney Theatrical Productions, productora de espectáculos teatrales de primera clase.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Entertainment Operations LLC , que forma parte de una empresa comercial que denominamos The Walt Disney Studios.
Disney Entertainment Operations LLC es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.