Lead Product Manager, Content Management Systems

About the Role & Team

Disney Direct to Consumer (DTC) includes premium streaming services with Hulu, a premium streaming service that offers premium originals, current season TV, a massive library of hit series and movies, and live television, ESPN+, and Disney+ is the Disney-branded streaming service featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world including Star Wars, Marvel, Pixar, Disney, and NatGeo. Our DTC team is looking for hardworking team-players to join the Viewer Experience team, who will thrive upon the legacy of Disney, ESPN, and Hulu, embrace unconventional thinking, and who are passionate about contributing to The Walt Disney Company’s direct-to-consumer (DTC) experience through strategic hard work and determination!

What You Will Do

The Disney DTC Viewer Experience organization is seeking a Lead Product Manager, Content Management Systems (CMS) to join the Self-Service Product team and scale a global platform powering Disney+ and Hulu Help Centers. In this role, you will define and drive the product vision, strategy, and roadmap for a CMS and editorial tools that enable Content, Social, and Localization teams to create, manage, and publish high-quality support content for millions of viewers around the world. You will solve complex operational challenges and lead the evolution of a foundational product that drives efficiency, accelerates time to publish, and enables scalable growth. This role requires strong product leadership across workflow systems, content architecture, platform integrations, and innovation.

We’re seeking a strategic product leader who thrives in ambiguity, balances business and engineering tradeoffs, and influences global stakeholders. The ideal candidate is equally comfortable defining long-term direction and diving into execution details to deliver high-quality, scalable solutions.

Responsibilities and Duties of the Role:

• Define and drive the product vision, strategy, and roadmap for content management systems that will improve workflow, content quality, and publishing velocity of support and production education content
• Drive roadmap prioritization across stakeholders, balancing technical feasibility, business impact, and long-term platform solutions
• Lead end-to-end product development from discovery through launch and optimization, effectively communicating requirements and user stories to Engineering, Design, and Product
• Translate complex stakeholder needs (Content, Social, Legal, Localization) into scalable platform capabilities and system integrations
• Identify systematic gaps across editorial tools, processes, and integrations; Architect and evolve content lifecycle workflows, including authoring, metadata, review, versioning, localization, and publishing based on user feedback
• Champion platform adoption and change management across global content teams through enablement support, documentation, and training 
• Evaluate and integrate emerging technologies, including AI solutions, automation, and workflow intelligence
• Define and analyze success metrics to measure customer satisfaction and operational efficiency, and guide roadmap prioritization

Required Qualifications:

• Bachelors Degree or equivalent experience
• 7+ years of product management experience, including ownership of CMS, content platforms, or workflow-driven systems
• Proven track record of leading platform strategy with measurable impact in complex, global organizations
• Experience designing and optimizing end-to-end content lifecycle workflows (authoring, review, localization, publishing, governance)
• Leads product strategy and execution of a global CMS platform, driving measurable operational impact while balancing stakeholder, technical, and business priorities
• Operates autonomously in ambiguous environments, proactively identifying platform gaps and driving scalable solutions, including workflow automation and tooling enhancements
• Influences cross-functional stakeholders through clear, data-driven communication and presentations, building trusted partnerships across global teams
• Balances competing priorities, makes data-informed trade-offs, and aligns roadmap investments to measurable business and operational outcomes
• Define KPIs, analyze performance data, and leverages data and customer insights to drive product optimization
• Deep understanding of content architecture, localization workflow and platform integrations, and publishing systems 
• Strong knowledge of modern product frameworks, Agile methodologies, and UX principles to effectively partner with engineering and design
• Technical fluency with APIs, system architecture and integrations, and scalable platform design

Preferred Qualifications:

• Experience in customer support environments, knowledge management systems (e.g. Salesforce), or translation management systems (e.g. Smartling)
• Experience in modernizing legacy CMS platforms
• Familiarity with AI-enabled content tooling and automation
• Passion for building world-class viewer experiences at The Walt Disney Company

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

The hiring range for this position in Santa Monica and Glendale, California is $155,700.00 - $208,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.