Customer Retention Manager
Aplicar ahora Aplique más tarde Job ID 10132746 Ubicación Varsovia, Polonia Business The Walt Disney Company (EMEA) Fecha de publicación 13/10/2025Detalles del empleo:
About the Role & Team
We’re looking for a skilled CRM Manager to lead retention, engagement, and product initiatives with a focus on localization and alignment with local campaigns, markets level needs and legal regulations. Join our team to make a meaningful impact in the CEE region!
What You Will Do
Optimize KPIs: Enhance retention metrics (churn, cancellations, streaming hours, frequency, volume) by aligning strategies with local market needs and ensuring product consistency.
Localize Customer Journeys: Adapt and optimize customer journeys, triggered messaging, and campaigns (email, push, in-app, web) to reflect local preferences, compliance, and winback strategies.
Guide Campaign Execution: Oversee localized campaign calendars, collaborating with agencies and freelancers to align creative, copy, and design with regional requirements.
Analyze & Share Insights: Use cancellation and campaign data to identify churn drivers, measure effectiveness, and share best practices tailored to local markets.
Monitor Trends: Track competitor activity and industry trends to inform localized retention strategies compliant with CEE regulations.
Collaborate Across Teams: Partner with local and regional teams to align initiatives with local needs, ensuring agile, compliant, and timely delivery.
Required Qualifications & Skills
Strong professional experience: Successful track record in retention, engagement, or product management, ideally within a SVOD or other subscription business.
Strategic Approach: Proven ability to tailor CRM strategies to diverse market needs while ensuring compliance with local laws and regulations.
Analytical Expertise: Strong skills in analyzing campaign and retention data to drive actionable, market-specific insights.
Cross-Functional Collaboration: Experience working with diverse teams and external partners to deliver high-impact, localized initiatives.
Languages: Fluency in Polish and English (written and spoken).
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
Acerca de The Walt Disney Company (EMEA):
Disney EMEA tiene como objetivo impulsar el crecimiento, la innovación y la afinidad de marca en una colección extremadamente diversa de países con un equipo de más de 6000 empleados que operan en 59 mercados con oficinas en 29 países.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en The Walt Disney Company Polska Sp.z o.o. , que forma parte de una empresa comercial que denominamos The Walt Disney Company (EMEA).