Sr Manager, Growth Strategy Subscription Services (Nat Geo)
Aplicar ahora Aplique más tarde Job ID 10087392 Ubicación Washington, Distrito de Columbia, Estados Unidos Business Disney Entertainment Television Fecha de publicación 03/05/2024Detalles del empleo:
We have an exciting opportunity for a Sr Manager, Growth Strategy Subscription Services to join the National Geographic Content team. Our team is responsible for product development and management of Nat Geo’s Editorial subscription services. This role is responsible for enhancing the value proposition and subscription experience of our Nat Geo digital and print/digital subscriptions, overseeing the planning and execution of subscription acquisition, engagement and retention/renewal. Strong management and communication skills are required to lead a cross functional team that supports execution of the annual plan. This is a fast-paced position that requires strategic thinking, attention to detail, organization, and some technical proficiency needed to guide product development based off our operations and technical platforms.
Responsibilities:
Oversees Premium/NMG/History subscription management which includes refining target audiences, product value proposition, pricing and offer strategy.
Partner with research to develop target audience personas.
Ensure understanding and alignment across our teams.
Build compelling insight-driven product positioning and messaging strategies.
Partner with Analytics team to develop annual test plans and rollout plans on pricing, messaging, subscription funnel optimization.
Identify new product features that are quantifiable acquisition drivers. Partner with the digital experience team to prioritize in our tech roadmap (as needed) or create business case for external partnership.
Support business requirements documentation.
In partnership with the Director define the annual plans for Premium/NGM/History. Plans per product include:
Acquisition strategies and tactics, promotional beats, renewal/retention plan-all with goal of meeting/exceeding subscription total subscription targets. A critical acquisition strategy for Premium is finding new ways to promote our best converting content beyond Nat Geo’s owned channels to attract new audiences.
Engagement plan tailored for each target to ensure paying subs are maximizing their subscription.
Ongoing management of plan execution. You will be analyzing data, insights and performance to inform and refine the plan as needed.
Oversee marketing campaign concepting and creative development including agency management.
In partnership with CRM/channel management teams ensure campaign details, test plans and KPI’s are documented with detailed requirements to enable efficient and successful execution of strategic deliverables.
Manage cross-functional teams to ensure all are delivering on agreed plans that drive strategic goal.
Basic Qualifications:
Minimum of 8 years’ experience Direct to Consumer subscription services (DTC) or Publishing required.
A minimum of 2 years’ experience managing direct reports.
Vendor and Agency management experience required.
Strong project management skills and attention to detail.
Experience in a leading teams and communication to senior level stakeholders.
Must be able to manage multiple projects simultaneously.
Must live in a commutable distance to office in Washington, DC. (This role requires someone in the office 4x/week)
Education:
Bachelor’s Degree in related field OF Equivalent work experience
Preferred Education:
MBA
Acerca de Disney Entertainment Television:
Disney Entertainment Television es una colección de marcas de contenido de renombre de The Walt Disney Company que crea programación original de entretenimiento y noticias para las plataformas de streaming de Disney+, Hulu y Star de la compañía, y sus canales de televisión y cable. Su amplia cartera está compuesta por ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content y Onyx Collective, además de Disney Television Studios, que incluye a 20th Television, 20th Television Animation, ABC Signature y Walt Disney Television Alternative. Las marcas creativas de Disney Entertainment Television están a la vanguardia de la narrativa innovadora que cautiva a las audiencias y es aclamada por la crítica, con más de 4500 horas de programación al año en más de 300 programas de todos los géneros En 2023, la excelencia en programación de Disney Entertainment Television obtuvo 163 nominaciones a los premios Emmy® en las categorías daytime, prime time, noticias y documentales, e infantil y familiar.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en National Geographic Partners PAY SVC , que forma parte de una empresa comercial que denominamos Disney Entertainment Television.
National Geographic Partners PAY SVC es un empleador que ofrece igualdad de oportunidades. Los solicitantes serán considerados para el empleo sin distinción de raza, color, religión, sexo, edad, origen nacional, orientación sexual, identidad de género, discapacidad, condición de veterano protegido o cualquier otra en función de la legislación federal, estatal o local. Disney fomenta una cultura empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo que cambia rápidamente.